Ritz-Carlton Hotel Company is launching a yacht cruise line

 

A Ritz-Carlton Hong Kong entrance
A Ritz-Carlton Hong Kong entrance (Photo credit: Wikipedia)

Ritz-Carlton is building three, 298-passenger yachts for its new Ritz-Carlton Yacht Collection. The cruise line will launch in the fourth quarter of 2019.

Ritz-Carlton, part of , is planning to build three 298-passenger yachts for its new Ritz-Carlton Yacht Collection, to be based in Coconut Grove. (Home ports for the ships have not yet been announced).

In a hospitality industry crossover, the Ritz-Carlton Hotel Company is launching a luxury cruising yacht line scheduled to hit the water in the fourth quarter of 2019, the company announced Thursday. Ritz-Carlton will enter a crowded field of luxury cruise lines. In doing so, it follows a path similar to Disney when it founded Disney Cruise Line in 1996.

The yacht line isn’t as much a departure as it might seem. The hotel company’s property on South Beach, designed by Morris Lapidus in the 1950s, already resembles an ocean liner with balconies that echo those found on cruise ships.

The Yacht Collection is a venture created by maritime experts Douglas Prothero, who was the CEO and founder of the Canadian Maritime Group, and Lars Clasen, former president of Aida Cruises. Each ship will feature 149 balcony suites and two duplex penthouse suites.

 

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